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Arturia CEO throws smack on Behringer copy

Recently Behringer released the "Swing" a new MIDI controller/sequencer very similar to the Arturia Keystep controller, a one-to-one copy to say the least. Many wondered what Arturia had to say about this, but not surprisingly; nothing positive...

Behringer has made a habit of releasing out of production synths and drum machines for a while now, but a one-to-one copy is a new one, even for Behringer. Arturia has also alluded to the controversy on its Facebook page, posting an image of the Swing with the word “Seriously?” beneath it.

In a statement, Arturia co-founder and CEO Frédéric Brun said:

“We have been informed on Sunday November the 22nd of the upcoming release of a new product called Swing, by Behringer.
“This product is in no way the result of a partnership between Arturia and Behringer. We have worked hard to create the _Step range. We have invested time and money to imagine, specify, develop, test and market the KeyStep. Along [with] our distributors we have been evangelizing this product, placing it in stores, explaining it, servicing it.
“Of course we accept competition, and would absolutely understand that Behringer give their own interpretation of a small and smart controller that would also be a sequencer. Others do, we have no problem with that and see good for the customer, as well as for the industry, in fair competition.
“But this is not fair competition here. Coco Chanel once said: ‘If you want to be original, be ready to be copied’. So we could in a way consider the Swing as a compliment.
“We could.
“In any case, thank you, everyone who came out and supported us these past 36 hours! It's been very helpful, very much appreciated.”
 

Source:

  • https://www.musicradar.com/news/arturia-responds-to-behringers-keystep-midi-keyboard-lookalike-swing-this-is-not-fair-competition

  • https://www.facebook.com/Arturia.Instruments/posts/10158234980293813

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