DistroKid, the DIY distributor for many independent artists, has now launched a new service called Upstream. The new service will be an easy way for record labels to identify upcoming talent within the DistroKid Community, getting music by independent artists to major record labels. At launch, Upstream-ed artists can get their music heard by Universal’s Republic Records, with presumably more labels being added in the near future.
The new service is free for artists signed up to DistroKid, and does not require artists to give up any rights or income. There is also no obligation to use the service for artist that cherish their independent music career at DistroKid.
DistroKid CEO Philip Kaplan said;
“Millions of artists rely on DistroKid and often ask for help getting noticed by record labels, and record labels have approached us about finding efficient ways to identify talent in the DistroKid community. With demand on both sides, it made sense to play matchmaker. And by forming relationships with the industry’s leading labels, DistroKid artists are able to identify potential partners who can accelerate their careers”.
Former Warner A&R and COO of Kanye West’s GOOD Music, Ché Pope will head up Upstream, saying:
“Philip and his team have built DistroKid into a phenomenon that more than two million unsigned artists rely on, with thousands more joining every day. For those artists who want to be noticed, Upstream provides a powerful way to connect with record labels. For labels, Upstream opens a window into a cache of data that can help identify promising artists early in their career. I believe this will be a game-changer for both artists and record labels and I couldn’t be happier that a world-class label like Republic Records will be our inaugural partner”.
Republic Records President Avery Lipman says:
“Upstream provides us with artist insights we can combine with existing sources of data and insights to cast an even wider net with respect to identifying great emerging talent”.
“However”, he adds,
“data only gets you so far and our success has been based on our unique ability to identify passion and translate that into worldwide creative and commercial success for our artists. We look forward to working with Philip, Ché, and the team at DistroKid to identify a new vanguard of superstars together”.