Online music marketplace Discogs says physical sales on the platform have increased nearly 30 per cent in the last six months.
Discogs says that global sales on the online marketplace has increased dramatically during the first half of 2020, with a surge of vinyl, CD and casettes sales during the worldwide lockdown.
In their mid-year report release on August 28, physical sales on the Discogs Marketplace rose 29.69%, with a dramatic spike in sales from April, when the coronavirus pandemic forced many record stores to close their shop, with in total of 4,228,270 orders made between January and June this year.
The report cites independent music retailers for making their catalogues available online as a significant contributing factor, prompted by lockdown measures around the world forcing stores to close their physical stores, at least temporarily. The report attributes the rise in sales partially to a larger number of users desire to support small businesses as the lockdown saw more shoppers turning online.
7.6million pieces of physical music were sold by independent sellers around the world throughout the first six months of the year – an overall 33.83 per cent increase over the same period last year.
Vinyl sales saw its most substantial year-over-year improvement, with an increase of 33.72% with over 5.8 million units sold. Vinyl sales accounted for over 75 per cent of transactions on the platform in the first half of the year, with CD and cassette demonstrating a 31.03% (1.6 million units sold) and 30.52% (over 137,000 units) increase respectively, not far behind vinyl.
The report reads;
“As sellers onboard more stock to the Marketplace, buyers turn to e-commerce with a desire to support small business, and music fans dig further into their own collections, visibility and availability are greater than ever,”
“This trend should continue to grow as new customers become part of the Discogs Community and buying habits shift for the long term.”
Also included in the report, where the best-selling new releases on the platform, with Tame Impala‘s ‘The Slow Rush’, The Strokes‘ ‘The New Abnormal’, Khruangbin and Leon Bridges‘ ‘Texas Sun’ and Ozzy Osbourne‘s ‘Ordinary Man’ being among the top sellers.