• Kong

Record producer, Quincy Jones, invests in ‘psycho-emotional profiling engine’.

Grammy Award winner record producer, Quincy Jones, has made a strategic investment in “Emotional” Artificial Intelligence company; Musimap. The company builds emotional profiles for listeners, detailing mood, feelings and values based on their listening history through their “psycho-emotional profiling engine” called; MusiMe.

Jones will also act as a special adviser to Musimap, utilising his industry standing to foster relationships and help the business grow. Jones no stranger in the music technology space, investing in the likes of Spotify in its early days, in addition to piano-learning software Playground Sessions, as well as Jammcard.

Next to that, investment fund and start-up accelerator LeanSquare is also investing in Musimap, and CEO and founder of Silicon Castles and former President of Dolby International Andreas Spechtler also joint as an investor in Musimap as well as joining the board of directors.

Quincy Jones said:

“I’m incredibly impressed by Musimap’s technology and am delighted to be able to help them grow with this investment."
“I was pleasantly surprised by how accurate my personality profile was when testing MusiMe, and it’s apparent that the product has a tremendous amount of potential.”

Musimap’s AI technology can automatically generate emotional and contextual metadata, 1:1 personality profiles and emotional states of mind purely based on music consumption. The company has analyzed and manually annotated one million songs to develop its recommendation system. Musimap claims to have developed “the largest AI-powered emotion-sensitive music database to date”.

Analysing personality traits based on music consumption appears to be an emerging trend. Earlier this month MBW broke the news that Spotify has a patent for personality tracking technology. Besides that, a scientific article published in July this year entitled, “Just the Way You Are”: Linking Music Listening on Spotify and Personality, details a research project in which the authors analysed 17.6 million songs and over 662,000 hours of music listened to by 5,808 Spotify users in the United States over a three-month period.

Regarding Quincy Jones, Musimap Managing Director, Patrick Zucchetta, said:

“We are delighted that Quincy Jones has shown such an interest and enthusiasm for Musimap and our products.
“We are looking forward to working with him and learning from the expertise he and his team will provide.”

Andreas Spechtler said:

“I have been following Musimap for many years. This company has married deep music metadata with other relevant data in their unique AI engine to serve the entertainment markets and beyond.
“Musimap will support all markets where emotions are key for consumer behaviour like in e-Commerce, dating and advertising. I am happy to join the Musimap team as a new board member.”

Laurent Burton, President of LeanSquare, added:

“The exceptional talent of Quincy Jones not only reinforces the credibility and positioning of Musimap as experts in the AI music sector but also boosts its product development through Quincy’s extraordinary experience and musical expertise."
“LeanSquare looks forward to seeing the positives this brings for the future of Musimap.”