Spotify, Songkick, and Ticketmaster join forces to promote Virtual Events

Updated: Feb 11, 2021

Due to the COVID-19 pandemic, more and more artists are hosting virtual concerts across a wide variety of platforms. Spotify, Songkick and Ticketmaster have now joined forces to help promote these virtual concerts. This move will hopefully make it easier for artists to promote their concerts, and easier for fans to find them.

Due to the COVID-19 pandemic, more and more artists are organising virtual concerts. To help these artists reach their fans, and make it easier for fans to find the virtual concerts of their favourite artists, Spotify will start listing virtual concerts on their platform.

If an artist wants to list their virtual concert on Spotify, they first need to get it listed on Songkick. Songkick is a concert discovery service owned by the Warner Music Group. They have been working with Spotify for a while now, they are the ones responsible for the “normal” concerts listed on artists’ pages on Spotify. Artists can get their concerts listed on Songkick by simply visiting the website and following the steps shown there. A select number of Ticketmaster concerts will also be automatically listed on Spotify.

Users can find upcoming concerts of their favourite artists on their artists' pages, under “Artists Picks” or by typing “Concerts" into the search bar, which will show a collection of upcoming (virtual) concerts.

The virtual concerts can be streamed from any platform, including Twitch, Instagram Live or YouTube Live. Spotify will also offer artists the ability to send personalised email campaigns to their fans.


Source: Spotify